Fempower
Project Summary
The old Fempower website was outdated, slow, and difficult to navigate, making it hard for visitors to find information. I handled the full redesign, Webflow development, and on-page SEO optimization, creating a professional and modern platform aligned with the conference's branding and visual identity.
Client Need
The organizers required a custom conference website that would be fast, intuitive, and professional. Their key goals were to present speakers in a clear, engaging way, provide an accessible schedule for attendees, and improve performance and SEO visibility to attract a larger international audience.
My Approach
I replaced the WordPress setup with clean HTML5 and CSS3 for a faster, optimized website and implemented a custom design based on brand guidelines. The focus was on simplicity, clarity, and user experience. The website structure was optimized for speed, mobile responsiveness, and search engine optimization (SEO), ensuring all attendees could easily find information and engage with the event online.
Results
The new Webflow website is significantly faster and more user-friendly than the old WordPress version. It provides a clear structure for exploring speakers and schedules, offers a professional look that reflects the conference's prestige, and supports SEO efforts to reach a wider audience. The redesign positioned Fempower as a modern, well-organized, and credible international conference.
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