CLIENT NEED. Medenjak, a family-owned pastry workshop with a long-standing tradition, had never established an online presence. The client needed a simple yet visually engaging website that captured the essence of their brand while making it easy for customers to explore products and place inquiries. It was essential to reflect the workshop’s local charm and storytelling through both design and content.
MY APPROACH. I handled the project end-to-end, from concept and design to development and content creation. The website was crafted with a vintage aesthetic that evokes tradition, using warm colors, textured backgrounds, and typography inspired by old recipe books. I customized all written content to align with the local dialect, making the brand voice feel more authentic and relatable. The UX was designed for seamless navigation, ensuring that visitors could quickly find what they needed while immersing themselves in the brand’s story.
RESULTS. With the launch of the website, Medenjak gained a professional online presence that strengthened its brand identity and improved customer engagement. The optimized site increased organic traffic and provided a centralized hub for product showcases and workshop promotions. As a result, inquiries grew, and the client now has a scalable, SEO-friendly platform that supports future business growth while preserving their artisanal heritage.
A great website isn’t a luxury—it’s a necessity. Let’s discuss your needs and find the best solution for your business.
